Copy or Creativity?

When the original starts having Déjà Vu

There are two kinds of inspiration in life: one that sparks something new – and one that produces copies. And while true creativity carries the fresh scent of ideas, a copy usually smells a little like stale office coffee.

Lately, our little digital universe seems to be experiencing a sense of déjà vu.
Colors, words, even a few images – everything feels strangely familiar. Almost as if someone, full of “inspiration,” were wandering through the creative landscape in search of a shortcut. Of course, imitation is famously said to be the sincerest form of flattery. But on closer inspection, it often reveals less admiration and more a „lack of courage to be original“.
Because whoever copies, unwittingly admits that they’d rather follow in someone else’s footsteps than leave their own behind.

We firmly believe: every brand has its own voice, its own style, its own heartbeat.
And those who work authentically don’t need to borrow anyone else’s colors – their own palette is more than enough. So we take it with good humor. If someone feels “inspired” by our ideas, we’re flattered. After all, people tend to copy only what sounds best.

But in the end, one thing remains true: You can recognize the original not by who publishes first, but by who has something truly their own to say.

Conclusion:
Creativity isn’t a contest of imitation, but a reflection of personality.
And thankfully – that can’t be copied.